SEO ToolSee exactly how your competitors win search traffic
Site Explorer shows any domain’s keywords, pages and links. Traffic analytics charts their estimated traffic over time, and advertising research shows the ads they pay for.
No card required. Every plan includes every tool.
You versus them, metric by metric
Put any two domains side by side and the gaps that matter jump out. Then drill into the keywords, pages and links behind each number. Example data.
Site Explorer: everything a domain ranks for
Organic and paid keywords, top pages, subdomains, competitors and backlinks for any domain, with saved reports you can snapshot and compare later.
- Organic competitors: the domains that rank for the same keywords you do.
- Content gap: keywords one or more competitors rank for and you do not.
- SERP history: how a domain’s rankings for a keyword moved over time.
Traffic analytics: compare domains over time
Chart estimated organic and paid traffic for a set of domains, with top countries, top pages and new and lost keywords. Estimates come from rankings and search volume, and we label them as estimates.
- Organic and paid history: see who is growing and when it started.
- Top pages and markets: where each competitor’s traffic comes from.
- Honest about the data: modelled from rankings, not clickstream. Connect your own Search Console for real numbers.
Advertising research: the ads they run
Look up a competitor’s paid keywords with the ad copy, their paid competitors, and the creatives they publish in the Google Ads Transparency Center, or look up a keyword to see the text and shopping ads on it.
- Paid keywords and ad copy: the queries they bid on and what the ads say.
- Ad creatives: up to 24 months of creatives from the Ads Transparency Center.
- Keyword ad lookup: text and shopping ads showing for any keyword.
A competitor analysis in four steps
Find your real competitors
Organic competitors are the sites ranking for your keywords, not just your business rivals.
Run a content gap
List the keywords they rank for and you do not.
Compare traffic trends
See who is growing and which pages drive it.
Check their ads and links
Paid keywords show commercial intent; link gaps show outreach targets.
Competitor Analysis: common questions
How accurate are traffic estimates?
They are estimates: rankings × search volume × the expected click-through rate. They are good for comparing competitors and spotting trends, not for exact visit counts. How traffic is estimated.
Do you show referral, direct or social traffic?
No. Our estimates cover search (organic and paid) only. We do not use clickstream data, so we do not show other channels for other people’s sites.
Can I save a competitor report?
Yes. Save Site Explorer reports, take snapshots and compare them later, or export any table to CSV.
Try Competitor Analysis free for 14 days
Every tool, Pro allowances, no card required. If you do not pick a plan, your workspace moves to Free and nothing is deleted.