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Practical SEO guides

Step-by-step guides to the work that moves rankings, written from how it is actually done.

Guide · Rank tracking

How to track keyword rankings (and what to do with them)

A practical guide to keyword rank tracking. Choose the right keywords and markets, read visibility and share of voice, spot cannibalisation, and turn rankings into decisions.

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Guide · Site audits

The technical SEO audit checklist

A step-by-step technical SEO audit checklist covering crawling, indexing, redirects, canonicals, internal links, speed, structured data, international sites and AI crawlers, with what to fix first.

Guide · Keywords

Keyword difficulty, explained

What keyword difficulty measures, why every SEO tool shows a different number, and how to use KD together with your own site's authority to pick keywords you can actually rank for.

Guide · Agencies

SEO reporting for clients: what to include

How to build an SEO client report that clients actually read. What to include, what to leave out, how often to send it, and a section-by-section template agencies can reuse.

Guide · Keywords

Keyword clustering: how to group keywords into pages

What keyword clustering is, why SERP-based clustering beats grouping by words, the difference between soft and hard clustering, and how to turn clusters into a content plan.

Guide · Backlinks

Backlink gap analysis: find the links your competitors have

How to run a backlink gap (link intersect) analysis, qualify the results, and turn them into an outreach list, plus broken backlink recovery and unlinked mentions.

Guide · Local SEO

The local SEO checklist: rank in the map pack

A practical local SEO checklist covering Google Business Profile, reviews, NAP consistency and listings, local pages, map rankings and how to measure results across your service area.

Guide · AI search

AI search visibility: how to get recommended by ChatGPT, Gemini and Perplexity

How AI assistants choose which brands to mention and which sources to cite, how to measure your AI visibility, and practical steps to improve it (also called GEO or AEO).

Guide · Rank tracking

Keyword cannibalisation: how to find and fix it

What keyword cannibalisation is, how to tell real cannibalisation from harmless overlap, how to find it with rank tracking and Search Console, and the four ways to fix it.

Guide · Rank tracking

Share of voice in SEO: how to measure it against competitors

What share of voice means in SEO, how to calculate it from rankings, search volume and click-through rates, how it differs from visibility, and how to use it in reports.

SEO glossary

Plain-English definitions of the SEO terms you will meet in reports and tools.

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How our metrics work

The formula and data source behind every number we show.

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